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TECH EYE                                                                  MAY 22, 2026     |  The Indian Eye 37



















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         Meta rolls out WhatsApp ‘incognito’ mode



             to address privacy concerns for AI chats





                                                                                                      “People are starting to use AI for everything,
        NEERAJ DHAR                                                                     From SmartTV  Download ZingoTV App
        San Francisco, CA                                                                          including  some  of  their  most  private  thoughts,
                                                                                                   whether  that’s  tackling  financial  or  health  ques-
                eta  has  introduced  a  new  “incognito”                                          tions, or for advice on how to respond to a tricky
                                                                                                   message from a friend or a colleague. We think it’s
                mode for chats with its Meta AI chatbot                                 Login|Register with your eMail then
        Mon WhatsApp, aiming to give users more                                                    really important to give people the ability to ask
        privacy  while  having  personal  conversations  with                                      these questions as privately as possible,” she told
        AI, TechCrunch said.                                                                       TechCrunch.
            As  per  the  tech  publication,  the  compa-                                             The company had earlier added AI-powered
        ny,  on  Wednesday,  announced  that  users  will                                          message summaries using the same system. Meta
                                                                                                   now says the new incognito mode is powered by
        soon be able to start private AI conversations                                  Start Watching IndiaLife TV  24 Hours LIVE
        through  a  new  icon  in  one-on-one  chats  with                                         its latest AI model called Muse Spark, which was
        Meta  AI  on  WhatsApp.  The  feature  will  also                                          launched last month, according to TechCrunch.
        be added to the standalone Meta AI app in the                                                 Meta is also working on another feature called
        coming months.                                                                             “Side Chat.” The feature will allow users to ask
            According to Meta, these incognito chats will                                          Meta AI questions inside a chat privately, without
        run  in  a  secure  environment,  and  the  conversa-                                      other people in the conversation being able to see it.
        tions will not be visible to anyone else. The chats  You can click   www.indialife.tv
                                                                                                      At present, users have to tag a message and
        will also not be saved, and messages will disappear                                        ask the AI assistant publicly inside a group or chat,
        once the user closes the conversation.                                                     making  the  response  visible  to  everyone.  Users
            Talking  about  the  new  feature,  Alice  New-                                        who want privacy currently need to copy the text
        ton-Rex, Vice President of Product at WhatsApp,                                            into a separate chat window.
                                                                                                      The  new  incognito  mode  is  expected  to  roll
        said people are increasingly using AI for private  on your browser and watch IndiaLife TV 24 Hours
        and personal questions.                                                                    out to users over the next few months.

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